RADIO POWER

By Business News NJ

July 26, 1999
(photo caption) Anchor Concrete Products of Manasquan reported a 50% increase in sales over last year since it started advertising on New York Radio, WOR. The idea to switch ad spendings from TV and newspapers to radio was given by Ad Lab Media Communications of Clifton. Barry Cohen (right), managing member of Ad Lab, presented Lou Mangiaracina, sales manager of Anchor, with an autographed picture of John R. Gambling,WOR's morning anchor. 7/26/99


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