Clifton, NJ- Barry Cohen, Managing Member of Adlab Media,has just been tapped to speak at the Radio Advertising Bureau's (RAB) annual conference in Orlando, on Saturday, February 9, 2002. The RAB is a trade organization representing most of the nation's commercally licensed radio stations. The announcement came on the heels of Cohen's signing a book distribution agreement with the RAB just over a week ago.
Only three weeks ago, Cohen's book, entitled TEN WAYS TO SCREW UP AN AD CAMPAIGN, was released by 1st Books Library. The book is a guide for smaller businesses, with advice on how to advertise more successfully. It carries endorsements from Ray Hoffman of Business Week magazine, Rieva Lesonsky of Entrepreneur magazine, Ken & Daria Dolan of the WOR Radio Network and Joe Connolly, of WCBS News Radio, New York.
The 272 page paperback is available on Amazon.com, (Barnes & Noble)bn.com, Borders.com & the RAB's "RAB Store" (RAB.com).
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